Tool

Category: Social Media Application

Field: Media

Type: Standalone Application

Use Cases:

• Content creation for social media
• Viral marketing campaigns
• User-centric advertising

Summary: OpenAI's Sora app is a dynamic social network enabling users to create and share unique AI-generated videos, quickly capturing the public's attention with over 1 million downloads shortly after its launch. The app allows users to generate videos using AI models where they can even star and remix existing content crafted by others. For marketers, Sora opens new avenues for engaging audiences with personalized and creative content, although its popularity has seen some declines as competition and copyright challenges emerge.