Tool

Category: Market Research

Field: Data Analytics

Type: Platform/Framework

Use Cases:

• Identifying food trends
• Guiding product development
• Enhancing marketing strategies

Summary: Tastewise is a data-driven platform that surveys food consumers to pinpoint emerging flavors and trends ahead of product launches. For food and beverage companies, this tool provides valuable insights that can influence product development and marketing strategies. By identifying what flavors or food trends are gaining traction in the market, brands can make informed decisions on new product offerings that resonate with consumers. This foresight not only enhances product relevance but also reduces the risks associated with market entry by ensuring that new launches align with consumer preferences. Companies investing in Tastewise can thus enjoy a competitive edge in the crowded food industry, leading to greater customer satisfaction and stronger brand loyalty.