Tool

Category: AI Research

Field: Data Analytics

Type: Platform/Framework

Use Cases:

• Usability Testing
• Concept Testing
• Multi-Market Segmentation
• Consumer Journey Mapping
• Creative Testing

Summary: Listen Labs revolutionizes customer research by using AI interviewers to conduct adaptive video interviews. This tool streamlines the process, allowing businesses to quickly gather user insights and feedback without the traditional long timelines. By leveraging its global network of over 30 million participants, it efficiently recruits and qualifies the right users, ensuring that businesses receive accurate and relevant feedback tailored to their needs. The beauty of Listen Labs lies in its ability to generate executive-ready reports summarizing key themes and insights almost instantly. For example, organizations like Microsoft have praised its capabilities for collecting user stories and feedback in mere hours, which can be game-changing in fast-paced industries. By replacing traditional methods like surveys and focus groups, Listen Labs accelerates the research process, enhancing brand insights and product strategy development.