Tool

Category: Search Tool

Field: UX

Type: Plugin/Extension

Use Cases:

• Enhanced product discovery
• Improved user engagement
• Natural language processing

Summary: Guided Search is a cutting-edge feature that enables Target’s customers to utilize natural language for product searches, enhancing the overall shopping experience. Rather than relying on conventional keywords, customers can ask questions in conversational terms, allowing them to discover relevant products more intuitively. For instance, searching for 'summer party' yields suggestions that include any supplies associated with that theme. This approach not only improves user satisfaction but can also boost product discovery, leading to increased sales and a more seamless shopping journey.