Tool

Category: AR/VR

Field: Experiential

Type: Standalone Application

Use Cases:

• Product placements in AR experiences
• Data collection on consumer behavior in real-time
• Enhanced storytelling for marketing campaigns

Summary: Pickle has launched the AI-powered Pickle 1 AR glasses, designed to seamlessly integrate with daily life by capturing and organizing memories through an advanced operating system. With features like a wide binocular full-color display, these glasses allow users to blend personal intelligence with their reality, offering unique opportunities for marketing initiatives such as experiential advertising and product placement in augmented environments. The integration of this technology can help brands create immersive experiences that resonate with consumers on a deeper level, helping to drive engagement and loyalty.