Tool

Category: AI Monitoring

Field: Performance Marketing

Type: SaaS

Use Cases:

• Monitoring ad performance
• Optimizing user acquisition strategies
• Enhancing campaign visibility

Summary: Segwise is an AI-powered observability platform designed specifically for growth and product teams in mobile application development. It leverages advanced algorithms to automatically track key performance indicators, providing users with daily alerts on campaign and creative performance, while identifying issues that could affect return on ad spend (ROAS). By being user-friendly and requiring no engineering background, Segwise empowers user acquisition teams to enhance their campaign management without the burden of manual data analysis, making ad spend more efficient and effective. The platform's primary applications in business and marketing include proactive monitoring of mobile ad campaigns, immediate alerting of potential performance issues, and comprehensive visibility into retention and revenue trends. This real-time data acquisition and monitoring enable companies to react swiftly to market changes, thereby optimizing their advertising budgets and strategies effectively. Segwise is tailored for businesses seeking to improve their mobile user acquisition efforts, particularly within consumer tech and gaming sectors.