Tool

Category: Marketing

Field: Marketing

Type: Plugin/Extension

Use Cases:

• E-commerce Conversion Optimization
• Abandoned Cart Recovery
• Personalized Upselling
• AI-driven Merchandising

Summary: Mason is a Shopify App that leverages AI to increase conversions and automate sales, serving as a 'copilot for commerce'. The tool focuses on running hyper-personal storefronts, recovering abandoned carts, and creating personalized upsells to drive up to 35% new revenue. With features like the AI shopping engine, revenue engine, engagement engine, and automation engine, Mason enables brands to maximize website conversions, increase average order value (AOV), and engage in personalized merchandising strategies. It also provides actionable growth playbooks and no-code AI blocks for lightning-fast home-to-checkout experiences. Backed by venture partners and featured on platforms like Shopify and Forbes, Mason is a powerful and free tool designed to help online businesses grow and succeed.